Lillian Rizzo,Jessica Golden, Author at liquidityledger.com

PGA, Saudi-backed LIV active discussions merger

The PGA Tour and the Saudi-backed LIV Golf have been in active discussions, according to a person familiar with the matter, one year after the two entities stunned the world and announced on CNBC that they had agreed in principle to join forces.The talks between the tour and the...

Professional Pickleball, Tennis Channel deepen media partnership

Carvana PPA TourCourtesy: Carvana PPA TourProfessional Pickleball is getting a dedicated home: The Tennis Channel.The PPA Tour and Tennis Channel announced on Tuesday they are teaming up via a joint venture in a push to further grow and popularize the sport that has been picking up steam in the U.S.As...