How Options Traders Played Apple Stock Before Big Event

Apple is unveiling its iPhone 16 and other products today

Shares of Apple Inc (NASDAQ:AAPL) are 0.2% lower at glance, trading at $220.38 as the Big Tech giant prepares to unveil its iPhone 16 and other new products. Artificial intelligence (AI) will be the focus of the reveal. 

 

Before the event, AAPL has seen an uptick in options volume. The security is once again on Schaeffer’s Senior Quantitative Analyst Rocky White’s list of names that attracted the most weekly options volume in the last two weeks. Coming in third place, Apple stock saw more than 5.2 million calls and 3.1 million puts exchanged over the last 10 days, the favorite being the weekly 8/30 230-strike call.

Most Active Options September 92024

While shares have taken a step back from their July 15 record high of $237.23, they still boast a respectable 23.7% year-over-year lead. The equity pulled back in tandem with the broader market on Aug. 5, and since recovering has failed to close above the $231 mark, though they’re clinging to a 4.5% quarter-to-date gain.

AAPL Chart September 92024

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